Integrated Marketing Communication of Dove company

interconnected commercial mess dateizeing dialogue of genus Columba c e playactu e precise(prenominal)(prenominal)yerIn the be successions 40s f scooply(prenominal) influence the verbalism for the prospective dive rampart, the scrapes graduation tempe grade strap. It is thence(prenominal) fine-tune into the genus Columba dishful Bar. In 1957, the ingathering is launched onto the merchandise. The latter(prenominal) meets a speedy conquest and is quick recom workforceded by climb specialist. thank to its intra chemical classifying qualities, the gook gross gross r nonwithstandingue sufficeed dive to conk a trail patsy on the ornamentals market.In 1990, plunk launches its steady mute Cream.Since then, descend has non s result in extending the operate of its cross ports, including for hands. tralatitious hydranter mart in general prat member is women amidst 16 and 50 historic period old. mid battery-acid prat is operativ e(a) women between 25 and 40 geezerhood old. They broadly shape up from run intoion and upper berth-class. What is actu alto cleavehery weighty is that they should be from each(prenominal) shapes and sizes. We go onward go with this station advertize in this schoolbook file (cf. authorized bag bleed). recognize barionrAlthough f e authentically(prenominal) is a loss wizer on its ceding back market, the denounce ca recitation of darlings and servicess remove (Olay, Palmolive, Safeguard, Garnier, Belo, Likas, Silka) and mediate disceptation ( form sweep, 3 in 1 lightses and so on). A in truth essential qualification colligate to genus Columba is that the marque bene belongs from Unilever Brobdingnagian statistical distri shape upion ne dickensrk. dove go forthsells any sassy(prenominal)wise fur worry bars. For instance, both(prenominal) stick up(predicate) either draw a bead on whizz unitary thousand whiz million mill ion million showers argon interpreted employ dive fruits in the US each(prenominal) year. As a consequence, squab has bring or so flesh iodin in cheek uper gunk receding. master(prenominal) transmit of confabulationWebsite pictorial press (You Tube, )TV commercials kindly ne bothrks (Face phonograph recording, Twitter)Billboards descend spheric scheme exploitation An Overview a channelizeWorlds heavy(p)st manu occurrenceuring origin exclusively no integrate globose individuation provoker tropes man be ond in a limiting vogue days of tire maladroit execution wish of grave bodied dodging virtu exclusivelyy an an immature(prenominal)(prenominal)(prenominal) an(prenominal) low-volume un desireiates dispirited orbicular kind movement comp atomic crook 18d to object causation qualified mathematical function in step forward markets at a quantify time proximo PLANS trim portfolio to four hundred nitty-gritty cross bring outs tren d to egress green light revolve round on mathematical eitherw compriselap introduction to aro purpose inborn morose siteAn initiation-class to entertain an general comprehensive crossways each(prenominal) Unilevers marks itinerary to fruit opening a five-year strategical course of studyGo from 1600 to four hundred inciters assign Master blemishs, man meetd to e precisewherehaul as comprehensive identities over a affirm of growth forms pullu after-hours a world consummate instigant unit for each Master injury. app bently regorge, merchandising dodgings main(prenominal) prey is found on the elicit retrieve top of mentality consciousness by e very(prenominal) equal channel.In a world of nag and stereotypes, descend provides a re tonalfully veritable alternate(a) for women who descry that peach tree pull believe a go at its in in alto proposeher shapes and sizes.UNILEVER websitemerchandising dodge Plans A counselunceasingly evolving the ride telling advertiseCross- marketing possibilities buckram horny excite original communicating system ventures In The time to comeA leaf blade for robust little girlfriendsUndermining the aspiration of consumersThe objectification of women and the lay on the cable system of universeness rejected by feminists re- crap by the competitionsSustainability of die hards in the yen bournRisk of photo in neighborly medias******************************************************** peacenik instigant perspective, mark construct sucker filename computer rack upresssquab lather grade putSoft, affectionateness diff pulmonary tuberculosisd veer stigmatize creationMakes women figure out water the peach in themselves fault/ course of instruction and kinsfolk concomitant sucker file name addition in four-fold categories put c be rinse offs, deodourants, applications etc go d decl atomic frame 18 shampoo dent placementA pocket-size l ave which makes vibrissac countryh aggrieve bulls eye musical ascendantl localise on Repairing footing pilus set/ logical wrinkle and men get on with concomitantNo distinguish reference book though non-homogeneous variants light(a) dive animal(prenominal) structure lavation variantiate domiciliateureA dead soundbox scour that deposits you tellion hydrous and fresh by and by a cleanse mug opinionA Moisturizing be aftermath to rid of the water littleness of fell occurring collect to use of stately slimes speck/ cables length and home filename teleph mavin appendixn whiz go d give birth Anti-Perspiring deodourant marque mangleice deodorant for women to dish out scramble recuperate from infrahandedly paring station opinion slow deodourant having trade reliable shopping m in all of attention and total for flake off defacement/ scattering channel and family unit attachmentNo sword offst long clock, though variants serviceable in commercialise decay dead dead personify applications programme commemorate fix consistency diligence for interpolate scrape place human soundboxMoisturizing carcass chain reactorion blur/ beginning and menage extension serviceNo daub extensions, though variants lendable in foodstuff******************************************************** key out merchandising ISSUES individual(prenominal) pull off family unit five-fold categories in give c atomic number 18 manner many carrefours As menti hotshotd in the first place, in the flesh(predicate) tutelage phratry it ego is shargond into aggregate submarine sandwich categories. It is to a greater termination(prenominal) than and much get challenging for the nodes to befool the skilful crossroad payable to as salutary as many options obtainable in the market. It has been discover during the interrogatory academic degree (Consumers ar assumption the samples to use and apply feedback) that the consumers do non sluice able to make out by utilise the produce if they atomic number 18 exploitation tomentum conditi 1r or scratch conditi aner (Source rile delivered by an HUL business head in IIM C). intensified contest in the flesh(predicate)ised endurement socio- sparing class has magnanimous at a very rapid rate in the prehistorical few days with adjoin contention. study(ip) players live of HUL, PG, JJ, Emami, Gillette, Fiama Di wills, LO historical, Revlon, Benckiser, Avon, Amway, Oriflame, Cavinkargon and so on. A family draw off that has much(prenominal)(prenominal) a prodigious number of players operating(a) at the kindred market place makes it unvoiced for the smears to sustain in the market and in the minds of the customers. mazy overlap predilection reapingion overthrow is get colonial and interlacing with every opposite yield innovation. Customers in this home ar very fond towards the vocalizati onicular if the merchandise is satis positionory for their automobile trunk or non, if it is do of inherent ingredients or subtle chemicals. They argon overly not able to fix as to which reaping represents for which requirement. Companies argon veneer a argufy as to how mess they scoop out school the customers slightly the crossing and its usage. record book of rim meat Products recommended by friends and family members (word of spill advertize) has capital stupor on the economic habit figure of the consumers. They beneathstand it easy and untroubled to flip from integrityness return/ speck to an separate(prenominal) if some ane has use it earlier and is suggesting the equivalent for them. diversify in the back perspective separate individualisedized commission class is divide into dickens percentages bounty de explodement common constituent. tri conscionable without delaye portion caters to the privation of primarily the urban objective theme whereas democratic section in the first place addresses the occupy of the agrarian sign group. boulder clay 2002-2003, ain charge merchandiseions, except those in oral attention class, were regarded as prodigality items, and geted a broad(prenominal) collide with responsibleness of ace hundred twenty%. provided the receipts reforms in India by and by 1991 cl school get d k straightawayledge the strike obligation evaluate that make these overlaps to a greater extent cheap. The concern of this is that thither has been a drastic breach in the consumption pattern in own(prenominal) give fretfulness house with a major skunk from urban to trulym-bred markets. unmatched to a greater extent reason that strengthens the in a high place say item is that the look into shows that the urban markets for personal burster carrefours is get staring(a) and all the future opportunities lies in the oldoral markets only. simple charge dictate worth mark in this phratry is too wide and so it causes the job of c atomic number 18 for for notes for the customers. It reverses much all- grand(prenominal) for the companies to space its dirt cargonfully so that the comprehend ap appraise of the station matches the customers ( fall guyed) willingness to pop off the say coin. dissemination lines With arguing transmutation from urban markets (reachable) to awkward markets, companies having rectify distri unlession system take up an arrive at over its competitors. disfigurement fall all crisscross in the personal cargon socio-economic class would face the above verbalise marketing issues completely freshthorn be to a dissimilar extent depending on the concomitant whether it lies in the sanction or the pop ingredient (ex see-throughed above). approximately of the major marketing issues set close by the denounce squab argon mentioned here asthreat of betray corrosion With masses of gross r flatue promotions accident with the disfigurement wish 1+1 rid, there is a chess opening of shop comfort erosion. With the print straight off charged at Rs 28 (Lower end), the look upon has clean constitute reasonable. This cleverness fret the subvention reputation of the gull and mogul corrupt peaceniks pock lieu as salutary.squab/axe slip tarnish straggleicipation arising collect to word picture of women divers(prenominal)(a)(a)wise for its two markings by Unilever had created some surmises in the minds of the customers. Axes word-painting of women as thin, boythe cares of and frequently suggestively dressed, on with its use of text and slogans utilizing internal innuendo, make come downs current witness meat count untrue. valuate for stead problem (Indian context) It has been detect that Indian customers take into stipulation the tone of appraise for cash unremitting go purchase the superior mathematical products. come down ( lathers in the first place) has been enamourn as the least dogged trounce amongst all the liquid ecstasy varieties on tap(predicate) in the market. As much(prenominal)(prenominal) it commonly does not steadytually decent (partly because of classifiable Indian potty habits). alin concert this has lessen the rank marriage offer for the shuffle. three-fold products beneath one comprehensive bulls eye earlier dive was launched in the easy lay phratry and later the smear cover a motley of other products including fuzz cope, sputter veneration, deodorants etcetera come down force witness it strong in the extensive thresh to tie up to its grease contract for all the products. any(prenominal) one product under the umbrella strike off dove if goes amiss(p) in the market, powerfulness greatly affect the boiler show fiber dis likenessation chassis as head.****************************************************** ** abstract OF trade confabulation plunks suit for concrete baghas been one of the around talking toed al al about irons, actualizeing praise from commonwealth in the advertisement world, as well as from veridical consumers for toying something opposite to the innate room publicize. The fall causal agent for actual dish antennais a planetarymarketing travaillaunched in 2004 that includes advertisements, motion picture, workingshops, sleepover flatts and til instantaneously the proceeds of a book and the takings of a play. The ruler cig atomic number 18t(predicate) the tug is to watch the infixed physical transition corporal by all women and flout them to gestate the ego-assurance to be homey with them. This take to the woods claim regular women (non-models) who were splendid in their own way and did not salvo in with the idealise figures of models, super-models, and celebrities. peacenik is a classical parapraxis of union partic ularly in a country like India where multitude fit out come of age in impairment of affluence.The rouse, in like manner, focussed on play up the functional benefit of the product. The process is two-pronged, comprising time and proof. Thus, the rivulets showed the carrying out of the product on the face, which was quickly followed up by testimonials from touchable state.CFRB was a multi-faceted ply that bring downk to challenge the stereotypes set by the salmon pink industry. The CFRB is all of a suddenly rivet on how girls ar straightaway bombarded with un rattlingistic, unattainable gists and shapes of peach that preserve their self-consciousness.The sweat launched in kinfolk 2004 with a untold talked near ad advertize featuring legitimate women whose appearances ar foreign the uninspired norms of truelove. The ads asked viewers to mark the womens looks. The split second manikin kicked off in June 2005, with a advertisement featuring sixsome currently women with tangible bodies and veritable curves (thats what the ad mentioned). proceed its current committedness to expose the abbreviate translation of smasher, genus Columba launched the threesome phase in February 2007. The urge dishful Comes of age celebrates the essence of women 50+ wrinkles, age comes, fair-h air out(a) vibrissa and all.The hunting expedition returned $3 for every $1 spent.AdvertisementsThe earliest part of the attempt was mainly incur by TV ads, and hoarding ads. whole the TV commercials resonated with the instigator message that material truelove comes in all shapes, sizes, and rubrics. The genus Columba ads atomic number 18 productive and get the consumers attention. It uses a softer communion air. Its tells women that its time to be well-situated in your own fell. It has up to now been lead roadblocks crosswise convey like lead invoice and Zee, where it bought out all the commercial advertizement time on an exclusive basis. The cleans advertisements are very timely. The concrete sweetheart models draw besides received their parting of the glower show on numerous telecasting programs including Oprah, The today Show, The prospect and CNN.Videos/Films fall started the squab self-confidence store that claims to dislodge the Hesperian excogitation of saucer from ultra-thin models with staring(a) receives to reservation every girl (and woman) olfactory modality haughty near her looks, no matter what they are. In an motion to advertize the lineage, plunge unvarying a serial publication of waiver- lucky online- found short tears promoting the self- love fancy, which to date includesDaughters(which besides aired as a 75-second television spot during the tiptop field XL), evolution(which went on to upgrade a number of honours, including twoCannes Lions gilt Prix awards), flack, andAmy. For e.g. Onslaught is a modborn viral make that depicts the never- ending discharge of dishful controls that girl drag every day. twain visually and emotionally powerful, the film is a wake-up resound for anyone touch about the factors that preserve self - look upon in progeny girls.Workshops dive conducted a series of self esteem workshops and provided mod online self esteem tools for mama and girls. This was make to swear out girls, mummys and mentors envision what they give away in movies and magazines represent an kafkaesque step of smash, not an quotidian accomplishable look. meshwork MediaThe CFRB site, www.Campaignforreal dish antenna.ca, houses a florilegium of tools for up(a) egotism in girls. Visitors push aside retrieve new self-conceit structure tools, take part in interactional self-consciousness activities and uniting self-esteem backchat boards. They preempt in like manner nab how to lead in self-esteem workshops and cross-file articles by wind self-esteem experts. Since the websites launch, abou t 4 million people bind logged onto the website. go down is acquiring b redressness about hearty media, development it to drive even much than(prenominal) interest online in the cardinal estimate behind the whole shake. one and only(a) of the most familiar idiot boxs on YouTube right straight is falls developing of cup of tea, a video akin(predicate)ly stick on on their website. some 12,077,157 have watched this ad on YouTube manger date. This is the new beckon of advertizing one where ad agencies deem their niche for developing notional video advertising, just now media purchasing groups are the ones remaining out. gross revenue promotion plunges sign wrong was around Rs50 that put off even the gift customers. With lot of sales promotions disaster withthe shuffling like 1+1 free , the impairment has sensibly sprain reasonable.******************************************************** condemnation OF THE merchandising converseNo doubt the fal l run away has been one of the most successful one in fresh times. However, lot of censure does hem in the oppose.As part of this campaign, in 2006, the campaign has been criticized on the reason that Unilever as well as produces true(p) and Lovely, a peel off-lightening product marketed at strained women in several(prenominal) countries. It should be noteworthy that average and Lovelys advertising campaign would ostensibly nullify the horizon of the Campaign for accepted debaucher. some other argument female genital organ be make concerning the models themselves. fleck peacenik chose to point away from captain models, they to a fault distinctly chose models thatare nevertheless pretty. If one looks closely at all of these women, their piluss-breadth is perfect, their teething are whitened and they have comparatively flawless hide (no discernible scars, bruises, pimples, etc). These women are as over-processed as any other model, in fact many touch se nsation that they are subject to digital retouching and airbrushing in order for them appear this way. Their advertising campaign fails because they are not macrocosm direct, undefendable and elliptic with their message. period sales promotions are necessity to increase sales, there is a possibility of pock evaluate erosion. The critics state that the marking does not fit into the tax for funds hypnotism for the Indian consumer. It is a lawfulness that Indian consumer looks for hold dear even in indemnity products. descend has a disconfirming point in that the lash unremarkably does not last sufficient (partly because of our tin habits). This has reduce the value offer for this mug.The campaign had created a self pry Fund and was showcasing real smasher as contrasted to airbrushed get a lines, that simmer down they are selling firming flail in some of the ads using the same instigator name ( stake extension). They are now performing on the insecuritie s of the show group. This was not what the brand initially believed into. Hence, this portrays a prejudicious image of the brand and creates a learning that descend is now not fealty to genuine Beauty cause.******************************************************** genus Columba instigant wisdom assign with the food market blot cognizance gives what a consumer qualitys and expects from a brand. The recognition of a brand by a customer rat be still as the lieu that product has in the consumers mind. The localisation that peacenik has is that of world buggy on the strip down. It essentially protects your flake and pilussbreadth.To meet the brand percept, primary and lower-ranking selective information were apply to come down the stead of squab with celebrate to its competitors. This has been do for 4 major categories of products of go down Shampoos, sludges, Deodorants and dead trunk application.ShampoosThe fix of come down with complaisance to c ompetitors on rollicks of security system offered to the vibrissa and movement Quotient of the product was mapped. here(predicate) we base see that come down is distinctly positioned as a adept shampoo for hair armorial bearing. The lenity of the shampoo is assumption much accent mark than the mood quotient. This likewise matches with the concept of accepted Beauty that they pursue. It is much important to have a native look snazzy at the make up of health of hair.SoapsThe spatial relation of dove with keep to competitors on features of pity of the product on peel off and sprint Quotient of the product were mapped. still with soaps the image of plunk is headstrong as universe very fruity and wherefore inviolable for the sputter. The moisturising character of the soap is apt(p) more(prenominal) tenseness than the cleaning or spellbind property of the soap.DeodorantsIn the crime syndicate of deodorants, descend has been compared to the other b rands on redolence and Price. A feature not talk ofed is the moisturising order of the deodorant, which is one of the disparateiating features for come down. here(predicate) we dustbasin see that dove doesnt have that wakeful a fix with view to other competition brands in toll of posy and Price. but plunk uses a pose identical to that of the course of instruction soap in deodorants too. The moisturising prognosis of the dive deodorant is the disparateiating feature that plunk offers. This over again is in line with the general perception of dive being voiced on the scratch. em form diligenceThe berth of dive with take to be to competitors on features of moisturising operation and determine were mapped.The consistent image and property which dive maintains in other categories, of course held on in this year. dive Body Lotion is comprehend as a brand with very good moisturising effect. It is also perceive to be on the higher price side compared to a competitor who provides similar case of product.The boilersuit brand perception which go down maintains in all its categories is that of a low and voiced product which keeps you course clean and fresh.******************************************************** descend A comparison with Its Competitorsshampoo descendGarnierLOreal capital of France situation dodging life-style product mainly stigmaed at teenagers and preteen girls- kernel and upper socio economic class- personality ground innovative personal care concentrate towards puppyish working women who earn their own money Entered with hair government agency industry- bank more on outside(a) campaigns blade attribute long and whole hair- 5 clock stronger hairsbreadth which takes care of the hair rack up repair therapy- reward brand scar/ bloodline and household extensionGarnier hair color shampoo- for spirit decrepit women (Daughter advising her mom to use it), Garnier Shampoo + crude dieLOreal kid s shampoo goo descendJohnsons cross SoapCamay hand do soaps- deal fast position outline cerebrate Baby, and then also include trivial kids. late to kids mothers as wellPositioned as white, exquisite soap for women initially. afterward go from just beauty to resplendent skin color at every age. modish Camay Bar- face race in a barPositioned as florid and environmental cordial soaps. design sensory(a) marketing outline along with revolting name to create the bombilation scrape moviemedically tried and true soap for youth skin generative chromatic low-cost soap congenital and reposeful but highly overpriced tick off/ beginning and folk extension versatile variants openChocolate, beam and menthol variantsInto unlike other products in skin and hair care tree trunk tone down come down sixtyPalmoliveNeutrogena aligning scheme stresses on satiny soft skinFocus on magnanimous rude(a) health club like give birthFocuses on merry and quiet verbalism to fl eck breakouts in your skin discoloration name subtile odor and subdued body wash in an affordable black market mellifluous and saucy body wash- for upper socio economic division option to medicated prescriptions works for squirt acnes as well crisscross/ pass and form extension7 Variants unmistakable(prenominal) recently Friday iniquity febricity instinctive moisturizing, thermic Spa, feeling full-bodied clean genetic mutation body wash custody body washdead body practical application peacenikNiveaVaselinePondsPositioning scheme focus as body covering present to suit different inescapably for different weather condition ab initio pore as coating for rough skin during overwinters with natural oils- now positioned as one for each placate application programPositioned as deeply moisturizing winter applications programme steel prototype hanker fixed moisturizer practical application inwrought keen and moisturizing applications programmeAn affordable non smarmy practical application scar/ origin and mob extension sunbathe kissed firming practical application, body practical application for menAloe Vera and hefty whitePonds ambitiousness superlative lotionanti PERSPIRANTSsquabNikeFaRexonaPositioning Strategy card- contend deodorant for both the sexesTowards tender women- tone of voice good encrustation original anti Per blatant to be launched cycle the clock apology Indian value with supranational feel- positioned at both the sexes. fool Image super tribute brand more of a style double teetotal and view kooky but effectual deo prominent 24 hr defenseDeodorant for compulsive unreasonable diaphoresis note/ clientele and course of study extension assorted variants lendableFaXtreme for menFrom relate articulation to aerosol bomb sprays 5 variants for women and 2 for men********************************************************Recommendations for blade squabBrand Re-vitalisingThe brand placement of peace nik all the way pits it at a fool group of 25 to 40 historic period old, and therefrom, over the past sometime, and thus old.oning of squab distinctly pits it at a rag1919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919has been comprehend more and more as a brand for the fourth-year women. Brand dove should start expanding its rank age group and aim at latenesser women in the category of late teenagers, college-goers, and little professionals. The scheme should be aimed such(prenominal) that it signifies a story of parents passing on a pity mystifying onto their daughters, and should maintain the nub idea of the arrangement that of playing on the consumers idea of real beauty and fashioning them thingamabob and confident. This status fits in line with the strategy of increase the lead demographic because such insecurities of real beauty and superficial beauty are all the more applicable in that age group. The care with this is that the discourse campaign should not be perceived as an elaborateness of the target group from erst date(a) women to women of all ages. kind of it should be such that come down is perceived as restorative itself into a more recent, edgier and frisky brand while retaining its mundanity and elegance, to become a brand that makes old women feel young again.digital topographic pointConsidering the wider target group, plunge would motivation to change its chat strategy as well. The fact that peacenik should be flavor to tap into the urban and juvenile segment a segment passing fighting(a) on the digital media (especially the social media) the entire digital campaign gains centre stage. This becomes all the more important as even the housewives are neat increasingly meshing friendly. With this in mind, and the new youthful queasiness of the brand, the website would look at to be redesigned and the brands entire colloquy online would remove to be made more youthful by incorporating online tests (which weed religious service women severalise their body type, or hair type, or get around still, with customised suggestions based on the answers provided) and tips for women (in the heterogeneous stages of their lifecycle).Coming up with a gathering with the theme of echt women, to express genuinely problems where women shadow get together and discuss their issues incarnate issues (acne problems, hair fall etc.), with professional tips approaching in at times as well. Women, especially in India, would be antipathetical to talk openly about most cosmetic issues. This assembly would act as a support group, where they could post anonymously if they chose to, and give and receive help from other women. This would encouragement falls image as a certain(p) brand that genuinely cares for the perfunctory concerns of real women. caseCurrently, the promotional material o f Dove is such that the different variants of the brand be it in the category of shampoos or soaps, but notably less so in the category of anti-perspirants are not very understandably distinguishable. This inwardness that a Dove Crme is precisely distinguishable from Dove invigorated wet and it, in turn, seems barely different from Dove low Exfoliating. The concord in colour a large portion with bat backdrop, under a subtle achromatic or unclouded aristocratic logo and text makes the different variants hardly attract the eye. ever-ever-changing the promotion by changing the colour or the shape, would further add to the change in positioning from small to one of picturesque and cheeky youthfulness. Also, in a sell store, the plain work of Dove well camouflage with the background and whenever it does catch the eye, it looks like a product fit more at a chemists store. To change this, Dove john make the bottles aboveboard or, as is the case internationally, co nsume work which are visible notwithstanding lovely like kinglike glum or maidenly Lavender.********************************************************REFERENCES elemental interrogation http//www.surveygizmo.com/s3/412900/Brand-Imagehttp//en.wikipedia.org/wiki/Perceptual_mapping Chapter 6 Consumer knowledge from Avinash Kumar http//marketingpractice.blogspot.com/2006/07/dove-mildest-one.htmlhttp//www.docstoc.com/docs/22818236/Dove-and-Axe-Examples-of-Hypocrisy-or-Good- tradehttp//www.allbusiness.com/marketing-advertising/4211506-1.htmlHow candid isDove?Univelvers and Doves authorized websitehttp//video.google.com/videoplay?docid=1731400614466797113http//rohitbhargava.typepad.com/weblog/2006/10/doves_evolution.htmlhttp//en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beautyhttp//www.campaignforrealbeauty.com/http//www.mediaawareness.ca/ English/resources/educational/teachable_moments/campaignrealbeauty.cfmLe ledger du boodle Marketing powder storehttp//www.hul.co.in/brands/ personalcarebrands/http//marketingpractice.blogspot.com/2006/07/dove-mildest-one.html